South of West is inspired by both soft and rugged outlines of the desert and sea. It’s 1970’s inspired silhouettes compounded with open weave laces and matte satins seize the sentiment of an unrestrained era. Plunge necklines, thigh high slits, corset bodices and unexpected details like built in bodysuits capture the evolution of the modern and unfettered woman. South of West sources both vintage and new fabrics to create gowns that tap in to the freedom and rebellion of this entirely new bridal period. 

There’s a place South of here, that’s red earth and a soft sea. A place you feel at home. Where the wind whips your hair, and the salt licks your skin. Miles of screaming saguaro could not bring you back to a still and silent Cortez. It’s a place where bones go to rest, to be free  

Welcome to South of West.

 

The Designer

I’ve had a longstanding affinity for shaking shit up. I am a self taught designer, and began my career in 2014 making swimwear. South of West came on a whim after years of trial and error. The process of dressmaking came so organically that I immediately fell in love. I grew up living between San Diego and Mexico and my appreciation for the desert and sea run deep. I use these collections to tell stories of strong and resilient women, who embody an adventurous spirit and are free from others perceptions. 

A Personal Note From The Designer:

Creators and artists, It’s okay to live a life that others don’t understand.

I’ve spent the bulk of my adult life being a creative savant and by default massively misunderstood. I was the teenager that had short black and pink hair, wore fishnets, SUCKED at math but spent her entire lunch break in the darkroom developing photos. Yes, film photos.

Up until recently I underplayed that part of myself, and felt kind of embarrassed about it.

I’ve spent my life dodging mean “it” girls with extensions and too many units of Botox. When I started making wedding dresses my first thought was, “well fuck, now that’s all I’m going to be dealing with”. But then I reconsidered.

What if you just stayed true to your weird? What if you made dresses with the anti “it” girl in mind? What if you made dresses for artists?

So thats what I’ve done this year. I’ve created a line of dresses for the girls that like to go barefoot, for the girls that skip the spa and run naked into the ocean. For the women that like to get their hands dirty and their hair wet. For the artists and the makers, that hopefully can’t sew because that’s where I come in.

So cheers to this massive creative undertaking I’ve started that is South of West, and cheers to the weird brides!

Love, Brie