South of West is not your typical bridal shop. We’re a small, independent studio built for those who want something different—from their gown and from the process.

Our showroom is intentionally intimate—365 square feet of curated beauty, designed for comfort, creativity, and calm. Because of our limited space, we recommend bringing no more than four guests to your appointment. It keeps the energy grounded and the focus where it belongs—on you.

We don’t carry traditional bridal. You won’t find racks of cookie-cutter gowns or pushy salespeople. What we offer is a handcrafted, made-to-order collection that leans into individuality. Think sunwashed linen, sculptural silhouettes, heirloom details, and a little rebellion.

Each fitting is a one-on-one experience. You’ll work directly with the designer (that’s me), trying on samples, chatting about customization, and dreaming up what your version of bridal could look like. Whether you're looking for a full gown, a second look, or something unexpected, we’ll take our time.

Custom gowns start at $2,500, with pricing based on complexity, materials, and hours of craftsmanship. Off the rack designs start at $2,300 and range to $6,500. I recommend starting the process at least 4 months before your wedding. Rush orders are available when possible for an additional $400.

South of West is a space for brides who don’t fit the mold—and don’t want to.

A side note, While you don’t need to bring shapewear, nude underwear, or a strapless bra, if you plan on wearing them on your wedding day—or if you’d just prefer more privacy between dress changes—I recommend bringing them along.